Technology in today’s era has increased the convenience and feasibility greatly and exponentially. Without much knowledge about technology, you can still utilize the prevailing applications which are quite simple and easy.
Digital marketing is one of the most workable techniques and strategy to accelerate the growth of your business. However, now due to the availability of so many platforms of email marketing, new doors have been opened for the companies and even small firms to increase their name in the market. Since, the introduction of Mail Chimp, email marketing has also increased its pace among the companies. Similarly, various other platforms have come up with better tools, technologies for powerful email marketing strategies and ways. One such platform is AWeber. However, AWeber is the biggest competitor of MailChimp as they both provide similar services. Both are used and available worldwide. MailChimp is the world’s largest organization in terms of email marketing. AWeber’s platform boasts of more than 100,000 subscribers which include both small businesses and both small and big entrepreneurs. With the introduction of emails, it is easier to connect with people. Initiated in 1998, AWeber has supported so many organizations to say whatever they want to say through classy, beautiful emails and newsletters. It has empowered various small organizations, due to less expensive tools and platform, to increase their visibility in the market.
Here are a few awesome tools and features of AWeber that has transformed lives of so many people around the world.
• Creation of extraordinary experience through emails- It is one of the fundamental vision of AWeber to provide the best experience to its customers. It provides live customer solution throughout the week wherein they not only solve the queries but also inform them about other information through various educational videos as well. AWeber also has a quality to create a memorable experience for its customer which makes it different from other platforms available in the market.
• The inception of autoresponder emails- AWeber is the first organization to bring in the concept of autoresponding emails. Hence, with this amazing innovation, it has changed the way to deal with customers and also make them feel important. AWeber is the master of this idea. However, the people at AWeber keep trying to learn more about the upcoming technologies and further make it available to the customers as well. They also facilitate the customers by educating them from time to time. This proves that customers are very important for people at AWeber. The autoresponder feature also provides automatic follow-ups on the emails.
• First month free- As a common feature, AWeber provides a first month free trial for anyone willing to utilize the services of the platform. It provides all the available tools for free for the period of thirty days wherein people can understand the process and the working of the platform.
• Increase your visibility- AWeber gives a feature to create your own email campaign through the campaign editor feature available and further accelerate the marketing funnel of their business. The number subscriber opens the mail or clicks on any given links, the more it increases your chances of reaching to your target audience. You can also create customized welcome emails for your subscribers to make them feel important and give them a personal feel as well. You can also create various educational courses and lead campaigns through the platform.
• Newsletters & Editor- AWeber being an ace in the field of email marketing, provides tools and templates as per your own understanding and target audience. It also has around 700 email templates which are also mobile responsive, which assures the email visibility, along with the creation of automatic emails through the blogs available at your website. Content marketing through emails is one of the most prominent yet user- friendly way. It also has a feature of a drag and drop editor that helps you create automated emails and its sequences to save time and reach out to a mass audience at one time.
• Testing & Tagging- AWeber also has a feature of test lines or split testing wherein you can use a test email in order to understand the working of the whole process. You can also tag subscribers for automated email campaigns wherein you can know the visibility of your email on the basis of the number of clicks and opening of the emails.
• Integrated applications- AWeber also provides the facility to integrate your account with various other applications as well to automate your growth. It also provides the facility of RSS to your emails.
• Mobile app & API- A mobile application is also available for the customers wherein they can download the suites in their mobiles as well. Moreover, the feature of usage of third-party applications can also be done through AWeber’s platform.
• Management & Segmenting- AWeber through its platform also provides a feature wherein you can manage your subscribers while collecting information and tracking the list through the tools of the platform. It also helps you segment the subscribers according to your emails and campaigns.
• Efficient customers support- It provides 24/7 customer support to solve all the queries of the customers within minutes once it is raised.
• Segregate subscribers- Once you opt the suite of the AWeber’s email marketing then you can utilize various features such as create sign up forms which are quite mobile savvy and quite responsive as well.
• Tracking & Deliverability- It also gives you an idea about the tracking of the emails along with the response from the subscribers. At the platform, you can also see a full view of your campaigns through the admin wherein you can know about the emails and its results. Due to extraordinary servers of AWeber, it gives an assurance for your emails wherein they reach directly into your customer’s mail inbox and not the spam folder. Hence, it gives you the assurance of deliverability for sure.
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