Understand Your Users With Hotjar
Coming up with strategies to improve customer experience will help you take your business to the next level. But first, you need to have a full understanding of your customers and this is made possible by Hotjar. With their services, you will have all the information you need to get a full grasp on your customer pattern. Everyone has access to different analytics tools these days, then how is Hotjar different from the others? Well, it will help you understand why your potential customers are behaving in a certain way.
Why is Hotjar useful?
There may come a situation with the customer which ultimately back off from availing your services. But in order to boost sales, you need to know what and where exactly the problem is. With Hotjar, you will get to know why your customers are not converting into sales. Being an award-winning and user-friendly service, Hotjar will take you further into the world of customer analysis which Google Analytics cannot. You will get access to clear visual data points which will help you get a thorough understanding of what is happening on your website.
Heatmaps available in Hotjar
There is a feature called Heatmaps which will show you exactly where your user is spending more time, which are the regions he/she is scrolling and what interests them the most. You will also get anonymized user session recordings to get a clear visual on the user habits. You will get to know where exactly the user is abandoning your page.
Record, analyze and make improvements
The key to improving your services and satisfying your customers is to empathize with them and Hotjar will help you with that.