Marketing is the art of developing the right form and transmission of content that will be able to interest and reach the recipient. In order to successfully run such campaigns, it is necessary to constantly analyze interests and needs of potential customers. Lots of companies decide to send bulk emails, hoping to reach a particular target group. The problem, however, consists in considerable financial outlays of this form of advertising, as well as inability to measure its effectiveness. In this case, the best option is email marketing, which allows for reaching the right recipients incurring relatively low expenditure.
What is email marketing?
Email marketing is a type of direct marketing, using an ordinary electronic mail to communicate with recipients. This form of communication is based on building and maintaining customer relations as well as ensuring a sufficiently high sales level. A considerable advantage of email marketing is an opportunity to use extensive options of personalizing a generated message. Recipients may be divided into several groups, whose members receive emails with content precisely matching their needs and expectations. Advantages of email marketing include speed and efficiency of transmission, low costs and appropriate scalability. this form of reaching recipients is used by both large corporations and small companies with a limited number of clients. The fact that campaign effectiveness can be easily measured is not insignificant either. With appropriate tools, you can, for example, check a number of emails that have been read or rejected, or highlight those most interesting and generating the largest sales.
Usage and effectiveness of email marketing
Email marketing is predominantly used for sales, promotional and informational purposes, but also in various kinds of marketing research, for example through a link to a questionnaire inserted in the email content. The questionnaire allows for gathering information relevant to sellers, for example about a level of customers’ satisfaction or their current needs and expectations. However, in order to run effective email marketing campaigns, you need a sufficiently large client data base. The cheapest and easiest way to get it is to collect email addresses yourself. You can achieve it by encouraging recipients to subscribe to the website newsletter. It is a good idea to place a field with the consent to receive messages with offers in the order form, e.g. when selling online. A valuable data base can be also purchased from an external company, yet this solution is quite costly. Address owners from such a database usually agree to their presence in the mailing list and represent a desired target group.
What is Sendy?
Sendy is a professional email marketing tool. It is the optimal solution, especially if you offer a wide range of services and products. With Sendy, you can organize them into groups and give your clients access to selected brands or let them send newsletters on their own. The tool makes it easy to manage both lists and subscribers. It gives you a possibility to import and delete items in bulk, to create custom fields or add new recipients with Single/Double Opt-In. Campaign results can be freely viewed on transparent charts, which include complete open, delivery or discharge counters. Thanks to Sendy, you can automatically handle returned emails, create custom data fields about users and run campaigns with autoresponders. Available options also include creating email courses or sending a special message on the anniversary of subscribing to the list.
What is the difference between Sendy and MailChimp?
Services such as FreshMail and MailChimp are considered to be one of the most popular systems for sending newsletters in Poland. Like Sendy, they let you generate detailed reports and statistics, so that you can check effectiveness of email marketing campaigns. Widely popular, they can be easily integrated with various systems of website and online stores, which is why they are so popular. Systems, such as FreshMail and MailChimp, operate on external servers. Therefore, the only asset you need to operate this type of platform is an internet browser, and service is carried out directly from the account set up by the user on the website. Sendy, on the other hand, functions not as a service but as software. If you want to start and run it, you must install the program on your own server and then configure it correctly, for example with the help of an IT specialist.
How much does Sendy cost compared to MailChimp?
FreshMail and MailChimp services will charge you, depending on how extensively you use particular functionalities. It means that you pay for a number of addresses included in the database or a number of emails sent by the system. Sendy is much cheaper, as you only pay once for a complete platform. The license costs just USD 59, and when you buy it, you can use all services without any quantitative and time limitations. Despite a much lower price, Sendy requires you to install and configure the server yourself. Alternatively, you can use the Amazon SES service, designed specifically for running bulk email marketing campaigns. Thanks to this service, you can forget about the limits imposed by hosting and although you must still pay for it, the price is much lower than competitive offers. In case of FreshMail and MailChimp, services are more expensive, but you don’t have to deal with installation and complicated configuration.
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