Email Marketing has been consistently used by marketers to reach out to their targets. This has been observed over a decade now and will continue to be the favorite of marketers for years to come. Email has a larger reach and offers a greater ROI than any other marketing category, it is inexpensive as well. Here are discussed some of the popular email marketing tools.
Server based email marketing tools
MailWizz
The GDPR compliant email marketing tool can be easily installed on your server and used conveniently to send unlimited emails. It comes loaded with wonderful features and provides reports on email campaigns. MailWizz lets you customize list forms and seamlessly integrates with SMTP servers. While customer management is easy with this effective email marketing tool, language translation and automatic bounce processing are the other worthy features that are central to this application. The tool is regularly updated and comes with a powerful API. This is a great autoresponder for sure!
MailWizz is being improved continuously to offer marketers with more advanced features. The impressive traits, flexibility and the convenience of use have made this application the favorite of many. You are required to make a one-time payment and with lifetime updates being assured with the product, you have nothing more to ask for! This standalone tool is best preferred if you have multiple websites to take care of.
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Sendy
This self-hosted email marketing tool is very affordable and popular for beautiful reporting formats. The application lets you set time intervals to send newsletters and provides for effortless management of subscribers. List segmentation, automatic bounce processing and custom fields are the other notable features that come with Sendy. The tool easily integrates with WordPress and Joomla. If you are looking for a great email marketing tool that fits into your small budget while being ensured of a growth rate in your sales, Sendy could be the top choice!
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phpList
This is an open source and you can install phpList on your own hosting free of charge. You can also use cloud based version, which comes with flexible pricing plans. The basic plan comes at US $1/month. The intelligent application provides statistics for easy analysis and scope for creative designing. It comes with a list manager and assures total privacy.
Mautic
Another open source tool with cloud based version as an alternative. Mautic is marketing automation tool with email marketing features. The application allows personalization of emails and makes contact management and campaign management easy.
Midrub
This is a social marketing tool that comes with an email planner. It lets you decide on the timing to send your email template.
SaaS email marketing tools
MailChimp
This SaaS application lets you create distinct campaigns with email and social ads. The automated software gives you ample time for more important tasks and optimizes your efforts. The software comes with an email designer to create outstanding designs for your emails and the best part is, you will be able to reach your audiences better.
AWeber
This autoresponder comes with over 700 ready responsive templates. Support is fantastic with phone, email and live chat while Email analytics and reports are truly awesome. List segmenting is a walk in the park with AWeber while integration with several apps such as WordPress, Wix or any other CRM system is made simple as well.
FreshMail
This is also one of the easy to use autoresponders on the market. The API-based application is packed with many impressive features. You can optimize your emails by day of the week or messages. It is also possible to make sending of your mails periodic or scheduled. The URL based autoresponder can be used to send transaction emails and text messages.
GetResponse
With this autoresponder, you will be able to:
- Send emails to your contacts when they are likely to engage
- Automate your customer journey on the basis of their data and buying behavior
- Build and host stunning landing pages that promote conversion
- Enhance conversion rates through Webinars
- Grow your subscriber list and optimize target engagement
The User Interface with GetResponse is fantastic, moreover it is super-fast. The features are outstanding.
Microsoft Windows applications
GroupMail
Make sending of newsletters easy and grow your business quickly with GroupMail. The software is very easy to use and asks for one-time payment, there is no monthly fees to worry about. There are different pricing plans for personal, business and marketing needs, you can go with the one that best suits your purpose. The application lets you manage sending group newsletters and mass email campaigns from your system. Create unlimited email lists and import contacts from any source easily. Manage bounces, unsubscribe requests and new subscriptions efficiently with this Microsoft Windows Application.
SendBlaster
This bulk email application lets you create email marketing campaigns with ease. While managing lists from your desktop is made simple, an email tracking service comes integral to this application that has made analysis and reporting efficient.
Atomic Mail Sender
This is a flexible application with superb tracking features. The program is ideal for sending bulk, personalized email messages as it provides mail merging facility. You can send unlimited emails with this windows application. The program comes with an atomic email tracker to enhance the effectiveness of your marketing campaigns and an internal SMTP server.
WordPress addons
MailPoet
This application lets you:
- Add up to 2000 subscribers for free, however you can create unlimited list of subscribers with other plans
- Import and export subscriber lists with ease
- Design your emails with drag-and-drop designer
- Create regular newsletters
- Automate email notifications for new posts
Mailster
The drag and drop editor is intuitive that lets you design email campaigns without any difficulty. Powerful automation is in place that enables target engagement while the real time tracking makes analysis of your subscribers easy. Your campaigns and subscribers are stored within WordPress and you need not worry about any fee payment to make. You get all the freedom to manage/edit your lists, this email marketing tool empowers your email marketing like never before!
Have you made your choice?